We were contacted by Kwality Dreams Team to take over their marketing from an existing vendor. The website had a lot of issues such as incorrect product listings, inaccurate images and technical glitches. We were also given the task to manage the social media and enhance their presence on Instagram and Facebook. Their Instagram page had a lot of graphically created content which led to low engagement and reach.
We devised a strategy to revamp the website and their social media presence. We started with their website first. We changed their website layout to make it look more modern. We corrected the listings and conducted a photo shoot for better images with and without model. We then devised a social media strategy to increase brand awareness and add more followers. We crafted product specific marketing strategies and involved influencers to showcase their products. We ran ad campaigns to divert traffic on their website and generate sales out of it.
We got immediate results through high traffic on the website. We generated sales and even generated some B2B leads for bulk orders.
Kwality Dreams is a young and vibrant brand by Kariwala Synthetics Pvt. Ltd. that deals in premium, high-quality bedding and home furnishing products. The brand was started with the aim of providing comfortable and luxurious products to its customers.
The brand’s flagship product is a C-shaped Pregnancy Pillow, designed to provide support and comfort to pregnant women. The pillow is crafted with attention to the changing needs of pregnant women during different stages of pregnancy.
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